A large part of John Church’s role when he worked for JMI was attracting potential sponsors to sporting opportunities. He understands how important sponsors can be in terms of increasing exposure for a venture and making sure that the relevant funding is in place to ensure that opportunities are maximized. The following tips should help those looking to attract sports sponsors, regardless of the size of the organization.
It Is Not Free Money
When looking to attract a sponsor, you need to make it clear what you have to offer to that sponsor. If you are unable to do so, you are going to find it much harder to attract interest. Create a thorough analysis of the various benefits that a sponsor will enjoy by signing up with your client and you will find it is much easier to generate interest.
Build Relationships
Going in for the hard sell as soon as you have made contact with a potential sponsor could lead to you scaring them away before they have ever had the chance to consider what you have to offer. Instead, take a little time to build a relationship, demonstrating interest in the potential sponsor. This not only leads to more trust, but also allows you to better understand how you can tailor the deal to appeal to the sponsor.
Be Active
John Church JMI always takes an active approach when looking for sponsors, which is something he brought to the team at JMI. You should actively search for entities that may have a shared interest in what your client has to offer. Be sure to look beyond local companies and consider every possibility and how you can make the deal as attractive as possible to potential sponsors.
It Is Not Free Money
When looking to attract a sponsor, you need to make it clear what you have to offer to that sponsor. If you are unable to do so, you are going to find it much harder to attract interest. Create a thorough analysis of the various benefits that a sponsor will enjoy by signing up with your client and you will find it is much easier to generate interest.
Build Relationships
Going in for the hard sell as soon as you have made contact with a potential sponsor could lead to you scaring them away before they have ever had the chance to consider what you have to offer. Instead, take a little time to build a relationship, demonstrating interest in the potential sponsor. This not only leads to more trust, but also allows you to better understand how you can tailor the deal to appeal to the sponsor.
Be Active
John Church JMI always takes an active approach when looking for sponsors, which is something he brought to the team at JMI. You should actively search for entities that may have a shared interest in what your client has to offer. Be sure to look beyond local companies and consider every possibility and how you can make the deal as attractive as possible to potential sponsors.