John Church was responsible for brokering sponsorship deals between his clients and corporate entities when he worked at JMI, so he has a deep understanding of the many benefits that this has for his clients. All of the following are great reasons why you should consider looking for a corporate sponsor.
Funding
The most immediate benefit is the funding that you will receive from your corporate sponsor. Be in mind that this funding will come with strings attached, as practically no sponsor is going to enter the deal without knowing exactly what they are getting in return. Whether this means media appearances or maintaining a certain level of performance, you will need to meet these conditions to continue receiving the funding. However, said funding can be beneficial in so many ways.
Positive Association
The best corporate sponsorship partnerships bring together a corporation and a client that have mutual goals, allowing each to benefit of positive association with the other. Your clients will be able to make use of all of the goodwill attached to the brand that has sponsored them, with people often flocking towards your client because of their familiarity with the sponsor.
Tax Benefits
John Church points out that corporate sponsorship often has an unexpected benefit in terms of tax, which is something he made use of multiple times during his time at JMI. Depending on the location, you may find that there are positive tax implications, both for the corporation providing the sponsorship and the person organization that receives it, so these should be considered at all times.
Funding
The most immediate benefit is the funding that you will receive from your corporate sponsor. Be in mind that this funding will come with strings attached, as practically no sponsor is going to enter the deal without knowing exactly what they are getting in return. Whether this means media appearances or maintaining a certain level of performance, you will need to meet these conditions to continue receiving the funding. However, said funding can be beneficial in so many ways.
Positive Association
The best corporate sponsorship partnerships bring together a corporation and a client that have mutual goals, allowing each to benefit of positive association with the other. Your clients will be able to make use of all of the goodwill attached to the brand that has sponsored them, with people often flocking towards your client because of their familiarity with the sponsor.
Tax Benefits
John Church points out that corporate sponsorship often has an unexpected benefit in terms of tax, which is something he made use of multiple times during his time at JMI. Depending on the location, you may find that there are positive tax implications, both for the corporation providing the sponsorship and the person organization that receives it, so these should be considered at all times.